Sustainable Development and CSR as Long-Term Strategic Issues for Communications

Lecture 2 - NORA online Lecture Series


An Online Lecture Series Exploring Trends in the Communication Profession from a Nordic Perspective

All organizations face increasing demands for contributing to solving societal and environmental problems. As a result, the way organizations communicate and engage with their stakeholders is rapidly changing. Sustainable organizational performance and success is dependent not only on managers’ ability to understand how they relate to their organizations but also on their understanding of the impact of their personal communication along with that of their organization, both internally and externally.  In this sense, management and communication are natural allies.

In this lecture series we explore current trends in the communication profession with an emphasis on managerial and Nordic perspectives. The lectures will provide research-based insights on key strategic issues such as sustainable development and CSR, communication ethics, crisis management as well as managing social expectations at the interface between organizations and their stakeholders.

The Nordic Alliance for Communication & Management (#NORA) is a cross-disciplinary research group exploring communication as a strategic driver of sustainable organizational performance and success in a changing world. #NORA brings together leading communication managers in the Nordic region with researchers from communication and management disciplines to identify emerging trends and topics, build new research-based knowledge, and shape the debate in the Nordic countries. Follow #NORA on FacebookTwitter and LinkedIn


Register for lecture 2


Lecture 2: Sustainable Development and CSR as Long-Term Strategic Issues for Communications
- 21 August 2020, 11:30-12:30 (CET)

Panelists: Ulrike Haugen, Chief Communication Officer, DNV GL; Prof Catrin Johansson (Mid Sweden University); Prof Peggy Brønn (BI Norwegian Business School).

Ulrike Haugen, Executive Vice President and Chief Communications Officer of DNV GL Group, the leading international quality assurance and risk management company, and member of DNV GL Group’s Executive Committee. She has more than 15 years of Communications, Marketing and Business Development experience within international corporations with positions in Norway, UK, Germany and Italy. At DNV GL Group she has responsibility for Communications, Government and Public Affairs and Sustainability. Previously she held marketing and business development positions in international energy companies and law firms. Her industry experience includes the assurance, maritime, oil and gas, and energy sectors as well as substantial experience from the legal sector. Ulrike holds a law degree and an MBA.

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Peggy Simcic Brønn (Ph.D.) is Professor emerita in Communication and Management in the Norwegian Business School’s Institute for Communication and Culture. She has published extensively in for example Journal of Business Ethics, Corporate Communication: An International Journal, Journal of Marketing Communication, Business and Society Review, International Journal of Advertising, and Corporate Reputation Review, to name a few. Dr. Brønn is on the editorial board of several international journals and is an associate editor of Journal of Communication Management. Her books include (in Norwegian) Communication for Organizations and Leaders (Fagbokforlaget), Transparent or Closed: Reputation Building for Organizations (Gyldendal) and (in English) Corporate Communication: A Strategic Approach to Building Reputation (Gyldendal).  She holds a DBA (doctor of business administration) from Henley Management College in the UK, an MBA in Marketing from Georgia State University and a BA in Journalism/PR from the University of Georgia.

Practical information

  • Time:Friday, 21 August 2020 11:30 - 12:30
  • Place:Zoom
  • Contact:Sara Linvåg Næss (


N.B. If you are attending other lectures within this series, please remember to register for them as well.  

Lecture 3: Trends in Communication Ethics and Communicators’ Blindness to Ethical Issues
- 18 September 2020, 11:30-12:30 (CET)

Panelists: Prof Jesper Falkheimer (Lund University) & Suzanne van Gils (BI Norwegian Business School) including leading CCO/practitioners

Register for lecture 3

Lecture 4: Expectation Management for Corporate Communicators
- 2 November 2020, 17:00-18:00 (CET)

Panelists: Prof Gregor Halff (Copenhagen Business School), Prof Vilma Luoma-aho (Jyväskylä University) including leading CCO/practitioners

Register for lecture 4

Lecture 5: Crisis Management and Crisis Communication – A Nordic Dimension?
- 19 November 2020, 11:30-12:30 (CET)

Panelists: Prof Finn Frandsen, Prof Winni Johansen, (Aarhus University) & Prof Jesper Falkheimer (Lund University) including leading CCO/practitioners

Register for lecture 5


For further information and registration please contact:
Sara Linvåg Næss: